About us

About us / Our Story


Hello! Thank you for coming to visit Minene AU, I am so glad you’re interested in getting to know us a bit better.

Minene “my child” is the innovative baby brand, started by 3 young mothers who wanted to create quality, inventive yet practical products at competitive prices. 

My name is Elina, I'm a young mother and I am so excited to finally bring this amazing brand here for other parents in Australia to enjoy. I first got familiar with Minene products while working in kids retail and have fallen in love with the brand, the great range of products and the story behind it. I have come to appreciate it even more since becoming a mother myself.

The products we develop come from real and everyday needs. Minene focuses on developing value-added products against the existing products in the market, some of them even have a registered patent. We invest in products that will make parents' lives easier and the results show in unique products and satisfied customers around the world.

Minene uses 100% cotton textiles to produce the products, which makes it better for your baby, cool in summer and warm in winter. 

Many of Minene products are unique in their design and are the ultimate in versatility. The high quality fabrics and durable construction insure extended use.